While often associated with American indulgence, did you know that brunch is actually a British invention? Coined in the late 19th century as a leisurely Sunday meal for those recovering from Saturday night out. While the concept gained traction in the US during the 1930s, it has since come full circle, with UK venues now fully embracing (and reimagining) it for a modern audience.
Why it matters:
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38% of UK diners say they’d go to a pub for brunch
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58% prefer Saturdays, but weekday interest is rising
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Brunch bridges morning and lunch service – filling quieter dayparts
What’s trending now:
Themed Brunches
Nearly half of diners (49%) are interested in themed experiences. Whether it’s a film-inspired menu, a seasonal twist, or a cuisine-led concept, themes help generate buzz, increase dwell time, and draw in groups celebrating birthdays, hen parties, or casual catch-ups.
Individual Mains Over Small Plates
45% of customers would rather order a main brunch dish than a selection of small plates. A focused menu could make things easier operationally, without compromising on quality or choice.
British Staples Still Reign
Despite growing interest in international flavours (Italian, American, and Asian in particular), 60% of diners still prefer British brunch options. Think hearty mains, breakfast burgers, wraps, and yes – 68% say chips belong on the plate.
Delivery and Collection
Brunch isn’t just in-house dining. 32% of consumers have already ordered brunch for delivery or to go, especially from WFH diners or at-home gatherings. This offers another good revenue stream.
Brunch has reshaped when and how people choose to dine. It bridges the gap between traditional mealtimes, encourages longer stays, and offers versatility across customer types.
It’s no longer just about eggs and mimosas, but about timing, atmosphere, and experience. Start reviewing your business plan and strategies today, and brunch might just become one of your most talked-about offers.