UK pubs are confronting significant challenges due to a tightening chicken supply chain and escalating costs. Popular menu items such as chicken wings, burgers, skewers, and Sunday roasts are under pressure as domestic producers struggle to meet demand, and avian flu impacts imports.
Key Factors Contributing to the Chicken Crisis:
- Domestic Production Constraints: UK chicken producers face hurdles in expanding operations due to restrictive planning laws and higher welfare standards, resulting in fewer birds per barn.
- Avian Flu Impact: The ongoing avian flu outbreak has led to decreased poultry stocks and imposed travel restrictions on birds across Europe, affecting imports.
- Supermarket Competition: As supermarkets vie for limited fresh chicken supplies, the hospitality sector experiences reduced availability and increased prices.
Wholesale poultry prices have surged, with these costs inevitably passing on to pubs.
Recommended Strategies for Pubs:
- Maintain Open Communication with Suppliers: Regularly engage with suppliers to stay informed about availability and pricing.
- Adapt Menu Offerings: Keep menu descriptions flexible to accommodate changes in ingredient availability.
- Explore Alternative Ingredients: Consider incorporating other protein sources or plant-based options to diversify the menu.
For pubs, proactive planning and adaptability are crucial in navigating these supply challenges while maintaining customer satisfaction and profitability.
