With the arrival of warmer weather and a notable 5% increase in drinks sales during the first week of April 2025, UK pubs are experiencing a promising start to the spring season. This uptick, reported by CGA by NIQ, highlights the potential benefits of leveraging outdoor spaces to attract patrons and boost revenue.
However, before transforming your beer garden into a vibrant event space, it’s crucial to understand the licensing requirements and best practices to ensure compliance and success.
Understanding Licensing Requirements for Outdoor Events
- Review Your Premises Licence
Begin by examining your premises licence and the accompanying plan to determine the areas covered (denoted by the red line) and the permitted activities. If your outdoor space isn’t included or lacks provisions for specific events, you may need to apply for a variation or a Temporary Event Notice (TEN). - Temporary Event Notices (TENs)
For one-off events involving licensable activities not covered by your existing licence, such as live music, film screenings, or extended alcohol sales, you’ll need to apply for a TEN. Ensure applications are submitted at least ten working days before the event to your local licensing authority. - Live Music Considerations
Under the Live Music Act, amplified live music is permitted without a licence between 8 AM and 11 PM, provided the audience doesn’t exceed 500 people. However, always verify specific conditions with your local council. - Film Screenings
Hosting outdoor film events requires checking if your licence includes film exhibitions. If not, a variation or TEN is necessary. Additionally, secure the appropriate copyright permissions and ensure the content is suitable for the intended audience.
Expert Tips for Successful Outdoor Events
- Weather Preparedness: Given the unpredictability of British weather, invest in temporary structures like gazebos or marquees to provide shelter and maintain guest comfort.
- Clear Signage and Communication: Use banners and posters to guide attendees, ensuring they can easily navigate the event space, especially in larger outdoor areas
- Engage with Authorities: Proactively consult with local police, licensing officers, and environmental health departments when planning events. This collaboration can help address potential concerns and streamline the approval process
- Diversify Offerings: Consider incorporating a mix of entertainment options, such as live music, themed nights, or food festivals, to appeal to a broader audience and maximise attendance.
By understanding the legal requirements and implementing strategic planning, UK pub operators can effectively host outdoor events that enhance customer experience and drive business growth in 2025.
